Pinterest has always been a fun and inspiring place for people to visit online. Whether you are looking for a new recipe to try, ways to save money, or spruce up your home, there is inspiration for any idea you might have. Not only that, but it’s a great way to mingle with friends and visionaries alike as you find out what inspires them and what their dreams and goals are. You can find motivation, share tips, and gather ideas for any project you have in mind. As Pinterest has stuck to its core of fun and inspiration, it has gradually opened the door for businesses to market and sell their products on Pinterest. Here are a few ways that you can use Pinterest to promote your own unique brand:
Use Long Images
Long images tend to get more attention. In an age of scrolling, longer images draw the eyes in and make you want to see more. If your image can’t be made any longer, you can create a long collage of images on your photo editor of choice. Collages are also very attention-getting. Longer pins tend to get repinned more often and increase visits to original sites.
Partner With A Complementary Brand
Let’s say you are an outdoors company. You sell all sorts of equipment for athletics, camping, exercise, and survival gear. Why not team up with a health and fitness company that sells nutritional shakes, vitamins, and wellness kits? Both of you reach the same demographic – people who want to improve their health and fitness. The same people who hit the gym might also be hitting the trails on the weekend. They might be buying the vitamins and nutritional shakes for their overall health. Ask the other company if they will pin your products and you will pin theirs. That way you can expand your market.
Balance Your Boards
It’s quite tempting for a beginner at Pinterest to post a bunch of pins with their products touting how great they are. A good Pinterest user will recognize it for what it is, and quickly lose interest in all your boards. Variety is the spice of life, and the bread and butter of Pinterest. About 40% of your boards should be motivational or inspiring. 40% should be tutorials or educational in nature. Only about 20% should be about your actual products or services. Using a variety of pins makes your Pinterest more appealing to a wider range of customers.
People Love Information
Think of the kind of information a potential customer might be looking for. For example, if your target customer is a new mom, you might consider information about healthy foods to eat during and after a pregnancy or essentials to have in a baby’s room. Then either create an infographic or find someone else’s infographic on the same topic. Infographics get repinned a lot more than other content because people love information. Make sure that the information on the infographic is short and easily digestible or you might lose the reader’s attention.
Variety Of Content
It’s a secret of Pinterest that most businesses and people are unaware of. Are you ready for it? One of the best ways to create a strong business presence on Pinterest is by using a wide variety of content to share your marketing message. You can post videos of a business event from YouTube, send them a link to one of your podcasts, take them to a slideshow, and even share an audio pinboard. And it’s all in one place and easy to find. It’s a great way to share your message and your brand to potential clients and customers where they can learn more about you and your product or service.
Do A Little Keyword Research
Pinterest is a search engine just like Google. In order to get found, you need to use keywords that will bring attention to your pins. Think of some words that people might use to find your products and test them out by pasting this into Google: site: www.pinterest.com “keyword”. Just replace keyword with your word of choice and see what words pair with your keyword to find out what people are looking for on Pinterest right now.
Pinterest is literally one of the most beautiful search engines available online right now. With the right SEO and keywords, any business, no matter their size, can reach out to potential and customers to engage, inspire, and educate. What’s not to love about that?