Social media is a key component driving traffic to your blog.
Pinterest is especially popular today. With a user volume of more than 5 million, Pinterest visitors comprise a larger presence there than on YouTube, Reddit, LinkedIn and Google Plus combined. Savvy users have harnessed the power of this traffic to funnel pinners to their site and convert Pinterest visitors to subscribers following a few basic tips. Let’s get started.
Because it is free and fun, Pinterest visitors don’t want a sales pitch. They want your information and they want to trust that you aren’t going to sell them something. While we never recommend you reveal too much about yourself or your family, adding a photo to your sidebar creates a feeling of personality.
To drive traffic and conversions, it is crucial that you build a personal connection to your visitors.
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Keep it steady
Pinterest marketing experts know that social media is a slow game. Too many new businesses or products create a storm of content at the outset while their energy is high and they feel optimistic. Once the energy wears off however, you still need to populate your page with the same kind of cool stuff your Pinterest subscribers were enjoying before.
Pinterest, like other social media, is all about consistency. You can convert your Pinterest visitors to subscribers if they can count on you for quality content.
Give ‘em what they want
Remember: This isn’t your diary. Sure, you want to be open and personal with your content, but you are not writing it for yourself. You are creating content to be shared, so give your viewers what they want! Link your very best content through Pinterest. That click may be your only shot at converting Pinterest visitors to subscribers, so make sure your blog has something fun, engaging and high-quality for them to land on.
Give ’em what you want!
Once Pinterest visitors arrive on your blog page, the next step is to lead them where you want them to go. Content marketing exists because people see the value of content. Ideally, they will want even more content. So make their choices easy. Let them subscribe with an easy link at the top of your page. If you want them to download your product, put that up there too.
The top of your page is where all of your action item should go. That includes affiliate links too. But…
Don’t overdo it with ads and affiliates
Again, your visitors don’t want a sales pitch. Content marketing — and Pinterest marketing in particular — strikes a delicate balance between free information and action items. If they like the free stuff, they will be hooked enough to subscribe, check out your affiliate links and ads. But try to keep ads to a minimum and keep the focus (and traffic) on your blog.